Break down barriers with Ana
Ana is an SMS engagement tool designed to provide proactive support to students who don’t normally raise their hands for help, guiding them to information and resources they need to increase retention. Administrators receive more insights and opportunities to intervene earlier and faster to help students succeed.
Break down barriers with Ana
Ana is an SMS engagement tool designed to provide proactive support to students who don’t normally raise their hands for help, guiding them to information and resources they need to increase retention. Administrators receive more insights and opportunities to intervene earlier and faster to help students succeed.
Reach, Engage, and Retain More Students
Part AI, Part Human-Driven
Ana is powered partly by AI, but more importantly by a dedicated team who is on hand to answer questions and direct students to resources on-campus and within the Upswing platform.
Customized Campaigns
Our Student Success team utilizes engagement data and industry research to create a base message plan. They work with you to then customize messages based upon your academic calendar, campus resources, and any specific needs.
On-Demand Student Support
Students can text “Hey Ana” and get responses to their most common questions, saving administrators valuable time and resources.
Real-Time Student Data
Ana can help you better understand how your students feel and what they need through SMS surveys and campaign data.
Greater Campus Connection
Ana provides the connection and information about campus resources to increase awareness and usage.
More Intervention Opportunities
Our Student Success team is on hand to help escalate issues directly to admins providing earlier and more opportunities for intervention.
*Data from 2022-2023 school year
Improve graduation rates
Ana meets students where they are by sending them support and resources right to their mobile devices. Proactively communicate with students to increase awareness and encourage usage by sending them information about:
- Important reminders & deadlines
- Information about campus resources
- Encouragement
- And much more!
Ongoing support when students need it the most
Today’s students want on-demand support in a way that is familiar and accessible. By communicating via text message, students are more receptive to the information sent to them, and more open to engaging because of the convenience of SMS compared to email.
Students can text ‘Hey Ana’ to automatically get answers to common questions they may have, saving administrators valuable time and resources. If their question can’t be answered, our Student Success team will step in to assist.
Ana works hard to understand students
Our Student Success team analyzes student responses to inform our campaign content. From looking at sentiment to engagement, our research helps us to stay on top of student behavioral trends and needs. Learn more about our research by downloading our Ana Insights 2024 report.
Early intervention meets proactive intervention
Ana is so much more than just a chatbot with canned responses. In order to better connect with your students, our dedicated Student Success team learns about your institution so that we can provide students with the information they’re seeking. Our team is trained to alert administrators the moment a student expresses distress—from academic to financial to mental health—allowing you to intervene earlier and more proactively.
Early intervention meets proactive intervention
Ana is so much more than just a chatbot with canned responses. In order to better connect with your students, our dedicated Student Success team learns about your institution so that we can provide students with the information they’re seeking. Our team is trained to alert administrators the moment a student expresses distress—from academic to financial to mental health—allowing you to intervene earlier and more proactively.
Ana is just part of the solution
Holistic support is the key to helping more students graduate. This may be resources and services for academics, mental health support, advising, or just being able to provide information at the right time and at the right place. We encourage you to think about a complete solution for your students.
Ana FAQs
Yes. Students enrolled in Ana campaigns can text “Hey Ana” at any time. They will receive a response from Ana instantly with different options that will help lead them to possible answers. If the student doesn’t get the answer they need, their message will be sent to our Student Success team.
No. Our team handles setting up campaigns from start to finish. We create a standard set of messages each semester that we customize based upon the school’s academic calendar and available resources, as well as any specific requests from the partner like campus activities, specific deadlines, surveys, etc.
Whenever a student displays serious emotional distress or indicates they may drop out or need additional resources like housing, childcare, etc., the Student Success team will escalate the issue directly to the administrator(s) as quickly as possible.
Partners have access to a specialized and detailed breakdown of campaign engagement and response data that admins can view in real time. This data is available at the campaign level and at the student level. Additionally, admins can view individual conversation history between students and Ana, allowing full transparency.
